# 12. Analytics and Insights

The Hyperstack Credential Colud platform shows Analytics and Insites of the credentials that are issued through the platform. The issuer can look at insites such as how well the issued certificates reach out to the general public, look the amount of reach the issued credentials do on various platforms. This helps you to understand and identify the audiance to run more informed social media marketing campigns.

Step 1: Click Analytics from your issuer account home page