# 12. Analytics and Insights

The Hyperstack Credential Cloud platform shows Analytics and Insights of the credentials that are issued through the platform. The issuer can look at Insights such as how well the issued certificates reach out to the public, look the amount of reach the issued credentials do on various platforms. This helps you to understand and identify the audience to run more informed social media marketing campaigns.

Step 1: Click Analytics from your issuer account home page

Scroll down to see for more insights on the credential issued.