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When you publish a credential, the recipient gets an email with a link to it. Groups without a template send the default email. You can write your own templates and pick one for each group.
Administrators, credential issuers and marketing managers can manage email templates. Custom email content depends on your plan.

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Create a template

1

Go to Settings → Email Templates and click New template

The Email templates page
2

Write the email

The left side is a preview of the email. Click the text to change it, and use the toolbar for headings, bold, lists, links and images.On the right:
  • Template name: only your team sees it.
  • Subject: the email’s subject line.
  • Attributes: click one to copy it, then paste it into the subject or the body. Each one is replaced with the recipient’s details, for example [recipient_name] or [group_title].
  • LinkedIn button: show or hide the Add to LinkedIn button.
The New email template dialog with the email preview, subject, attributes and LinkedIn button setting
3

Click Save template

Don’t put anything sensitive in an email template. For images, a link is best: large images can stop emails from being delivered.

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Use the template in a group

1

Open the credential group

Go to Credential Groups and click the group.
2

Choose the template

Under More settings, open General settings and pick your template under Email template.
General settings of a group with the Email template choice
3

Click Update group

To send credential emails from your own domain, set up email delivery.
Last modified on October 20, 2026