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Go to Analytics. It has two views: General and Realtime.
You need the Marketing manager or Administrator role to see analytics. Analytics depend on your plan.

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General

Pick a date range and, if you like, one credential group.
General analytics with credentials issued, views, social shares, return on investment and a chart over time
  • Credentials issued, Views, Shared on social networks and Return on investment, each compared with the previous period.
  • Over time: credentials issued, views and views from social networks, by day.
  • What recipients did: email opens, social shares, LinkedIn additions and PDF downloads.
  • Where views come from: LinkedIn, direct, email, Google and other sites.
  • Views by country: a map and a list of the countries your viewers are in.
What recipients did, where views come from, and views by country

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Realtime

Realtime shows who is viewing your credentials right now: the views in the last 30 minutes, the countries they come from, and the credentials opened, newest first.
Realtime analytics with a world map and the recently viewed credentials
To see the activity of one credential, open it from Credentials. Its Timeline lists each view with the country, device and source. See Manage credentials.
Last modified on October 20, 2026