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Positioning Map Marketing Badge

A digital badge for people who pass a marketing course: a coral brand point moves across a positioning map on a navy card. Clear at small sizes.

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  • Round badge, readable at profile-picture size
  • Your logo, colours and wording
  • Each badge links to a verified record
  • Matching certificates in the same design

Updated 30 October 2026 · Designed by the Hyperstack studio

See it where it lives

Drawn to read at small sizes

A badge is mostly seen small. These are its real sizes on screen.

Positioning Map Marketing Badge at 120 px

On a profile

120 px

Positioning Map Marketing Badge at 64 px

In a list of badges

64 px

Positioning Map Marketing Badge at 40 px

In an email signature

40 px

What is on it

A badge people are proud to show

You write once

The same for everyone. Keep the template’s words or change them.

Badge words
Marketing

Filled in for each person

Hyperstack fills these from your list when you send.

  • The recipient’s name and the award, in the badge’s verified record
  • The issue date and a credential ID
  • A link anyone can click to verify it

Specifications

Sizes, fonts and colours

Sizes

Badge
470 × 470 px, round · Reads at 120 px on a profile

Fonts

Hanken Grotesk
Text, Labels

Google Fonts, free for commercial use.

Colours

  • Paper#faf8f3
  • Ink#1c2438
  • Accent#e0533a
  • Second accent#8a93a3
  • Muted text#5f6778

Change any colour in the studio.

Design notes

The badge is a navy rounded card with a small positioning map on it. Two pale axes with arrowheads at both ends cross at the centre, and a dashed coral arrow leaves a hollow start point in the lower-left quadrant to reach a ringed coral point in the upper right. MARKETING and CERTIFIED stand in clean capitals below the map. It keeps its shape at 120 pixels and matches the landscape and portrait certificates of the same set.

About

Marketing Badge Template, Positioning Map

A digital badge is the quick way to show that someone has learned the basics of marketing: research, segmentation, targeting and the marketing mix. Business schools, online academies, agencies with a junior program and company sales and marketing teams award one at the end of a course, and the learner adds it to a professional profile or an email signature, where a full certificate would be too large.

More wording ideas for marketing certificates

Words that go with it

The email and the post, written for you

Email to send with it

Subject: name, your marketing certificate is ready

Hi name,

Congratulations on finishing the course. You researched a market, chose a target segment and built a positioning plan of your own, and that work shows in your result.

Your certificate now lists the skills and course details you earned. You can save it as a PDF, print it for your desk, or post it on LinkedIn, where anyone who clicks it can check that it is genuine.

Well done, and good luck with your next campaign.

Hyperstack fills in each person’s name and link when it sends.

Post for the recipient to share

I have just completed a marketing fundamentals course and earned my certificate. The part I liked most was the final project: researching a real market, picking a target segment and writing a positioning plan for a product. Grateful to my tutor and classmates for their honest feedback along the way. Now to put it to work. #Marketing #BrandStrategy

Recipients share it with one click from their credential page, with the badge attached.

Certificate or badge?

Send both. They do different jobs.

Certificate

  • A full record: name, statement, skills, dates and signatures
  • Printed and framed, or kept as a PDF
  • Opens to a page anyone can verify
See the matching certificate →

Digital badge

  • A small image people put on LinkedIn and in email signatures
  • Carries the verified details inside it (Open Badges 2.0)
  • One click shows who earned it and who issued it

How to send it

From template to everyone’s inbox

  1. 01

    Make it yours

    Open the template, add your logo and change any colour or word.

  2. 02

    Add your people

    Upload a spreadsheet, or connect your LMS, HR tool or form.

  3. 03

    Send it

    Each person gets an email and their own credential page, in one go.

  4. 04

    They share it

    Recipients add it to LinkedIn; anyone can verify it from the QR code.

The badge is a round image on a 470 × 470 px board, drawn to stay readable at 120 px, the size of a profile picture.

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